Our Story
Having started as a tanning supply company we were well known as Super Tan (0800 SUPERT). Indoor tanning is about beauty and health, it’s a natural way to look great and feel great while using the science and convenience of today’s technology. Changing our name to Beta Life International signified the start of a new era. Beta meaning second indicated our second step in business; and our commitment to better products and service and it so happens that our Directors are Janis Bowker & Kirsty Ethynes. Beta Life International provides products from around the world that balance nature and science which enables you to look great, feel great and know it’s better for you.
Kirsty Ethynes with seecret c700
Kirsty Ethynes - Front Seat Driver
I love business. With a business degree and owner of 20+ year I'm passionate about helping our business owner clients in their businesses. Light is Life … having experienced tanning beds and red light units I know this to be true from experience and I’m happiest when sharing this with knowledge you.
Photo Credit: Mitya Ku
Janis Bowker - Back Seat Driver
From behind the scenes Janis keeps me (Kirsty) and our business trucking along on an even keel.
We are fortunate to have some wonderful women as staff that support us. They are responsible for the distribution of lotions and potions and the many other functions required in a small business. We couldn’t do without them.